Many of the book stores in the UK stock award-winning novels such as those which have won the British Book Awards. The first British Book Awards (known throughout the book trade as "the Nibbies") were presented on the night of 18 January 1990, the start of an eventful decade for the book world, which would see the end of the restriction on discounting of books and the arrival of multimedia.
These first ever book trade awards came together through the guidance and advice of Martyn Gott and Graham C Greene and through the organisation of Fred Newman and his team at Publishing News. The event, held at The Park Lane Hotel and hosted by Lord Lichfield, was a sell-out, and Jeffrey Archer, Sally Beauman, A S Byatt, Jilly Cooper, Frederick Forsyth and P D James were numbered among the 550 guests.
1989 winners at this first award ceremony included Peter Mayle, Faber & Faber, Roald Dahl, Bryce Courtenay (Most Promising Newcomer), Waterstone's book shop in Edinburgh and HRH Prince of Wales for his book on watercolours.
The following year, the Nibbies were held in February in the larger arena of The Royal Lancaster Hotel, memorable now for the arctic conditions in central London that made actually arriving there a triumph. Once again, a full house witnessed the best of British talent, recognised for their work, judged by panels of specialists from within the trade.
Many modern bookstores place a great emphasis on stocking titles which have the accreditation of a good prize.