Borders launches personalised customer web service with Tangent Labs

Borders has formed a new partnership with Tangent Labs, specialists in digital personalised communications, to enable its 70 stores across the UK and Ireland to manage their own websites.

The Tangent Labs system allows store managers to communicate more effectively with their local customers which will encourage store loyalty by providing a more personalised, interactive customer experience.

Each store manager will be able to upload information about special events, in-store offers and book signings, to keep local shoppers and book enthusiasts up to date on latest offers and promotions.

Sanjay Vadher, account director at Tangent, explained that Super Web Creator allows branch managers to talk directly to local customers with relevant news, "in an environment where national businesses increasingly need to develop a personal touch".

Ed Meek, Borders store manager in London Colney said: "My store's new website means that we can keep in contact with our customers in a direct and really creative way.

"With staff reviews, photos of the store and staff, the website really personalises our internet offer to customers"

To see the new Borders and Books Etc. local websites, visit www.Borderslocal.co.uk

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