An easy method of distributing online content is often called a web feed and the technical format that makes it possible is called RSS. RSS stands for Really Simple Syndication. RSS is based on XML, a widely used standard for exchanging information on the Internet.
You may recognize the universal feed icon from other web sites you have visited. These icons represent content to which you can subscribe and read using a feed reader.
If you want to browse and subscribe to feeds, you have many choices. Free readers are available; a search for "Feed reader" or "Feed aggregator" at popular search sites will produce many results. A typical interface for a feed reader will display your feeds and the number of new or unread entries within each of those feeds. You can also organise your feeds into categories and some even allow you to clip and save your favourite entries.
If you prefer, you can use an online, web-based service to track and manage feeds. Online services give you the advantage of being able to access your feed updates anywhere you can find a web browser. Also, upgrades and new features are added automatically.
Download the Borders RSS feed today and keep up-to-date on all the latest Book, Film, Music and Industry news wherever you are.